Friends, Now a days, you must have seen lot of ads, TV serials and big hoarding across the roads, who ask you to give missed call or ask you to send SMS to get the service or to participate in a contest, best example is KBC. Today I will discuss, how to avail this service and how can we use this to scale up our business with missed call and SMS.
To get SMS, we have to procure either a dedicated number or we can also get a shared number. Example 575757. This is a very common shared number used by many companies. But the message contains a KEYWORD, which differentiate the message for all different companies and brands.
Example: send sms as
If we go for a dedicated number, then no one else can use this number.
There are two type of numbers.
1. Shortcode - Example 575757
A. This is expensive, require around Rs 70,000 per year. If you just buy a keyword on share number, the cost comes around Rs 5,000 a year.
B. End user pays the amount decided by the owner of the number. example, KBC was charging Rs 5 for each sms to consumer.
2. Longcode - 9820098200
A. This is a simple mobile number. It costs around Rs 4,000 for procurement and then Rs 1000 per month.
B. Enduser pays normal sms cost, example 30 Paisa per sms.
The service providers gives you extensive reports with numbers, time of message, message content, Operator circle [ state, example Maharashtra, Gujarat]. You can use this data for further analysis as per your business requirement.
1. You can either get a missed call number which is like a land line number 022-39386800 or a mobile number 7820078200 [ Used by Narendramodi during loksabha election ] or a toll free number like 18002662020 [ BJP Membership drive].
2. In general, companies send a response sms against missed call, as confirmation to the end user.
3. These numbers can be procured at cost of Rs 3000 or so and a rental of Rs 1000 per month.
To get these numbers for sms or missed call, there are many companies are available. Some of the names are
In case you have any question, please forward your query to me at
and I will be more than happy to answer all your questions.
Last Edit: 3 years, 10 months ago by Deepak Dagaliya.